Polio Pulse

Polio Pulse provides social listening insights to support GPEI’s polio interventions on disinformation, crisis communication, and strategic communication. Data is monitored from polio-endemic and outbreak countries and geographies classified by GPEI, covering 12 major languages spoken in these regions. The platform is managed by the UNICEF Digital Community Engagement (DCE) team.

Medium Risk

Trending post argues that polio drops are prioritized over more important issues

Geography
Pakistan
Themes
Necessity

Analysis

A social media page with 1.4 million followers shared a post stating that, “in Pakistan, only polio drops will be available at the door,” while issues like water, education, and other necessities are ignored. The post has been shared over 12,000 times, and the quote is circulating on multiple platforms. Most commenters agreed with the post, claiming that polio eradication is part of a larger conspiracy or a money-making scheme.

Recommendations

Some people claim that polio vaccination is not as important as other health or social issues, such as access to clean water and education. These arguments may discourage parents from accepting polio drops for their children. Health communicators may wish to partner with trusted messengers, such as community leaders, to explain the potential dangers of polio, the benefits of vaccination for children and their communities, and the goals of polio vaccination campaigns. Messaging may continue to emphasize that vaccination is the only way to protect children from polio.