Polio Pulse

Polio Pulse provides social listening insights to support GPEI’s polio interventions on disinformation, crisis communication, and strategic communication. Data is monitored from polio-endemic and outbreak countries and geographies classified by GPEI, covering 12 major languages spoken in these regions.

Medium Risk

Posts question the importance of polio vaccines during national campaign

Geography
Pakistan
Themes
Necessity

Analysis

As Pakistan launched its second national polio vaccine campaign this year, many online commenters doubted that the campaign was necessary. Some argued that the country pays too much attention to polio at the expense of other issues like hunger and unemployment. One post calls on the government to fight drug trafficking instead of distributing polio drops “at the tip of the gun.”

Recommendations

Claims that other issues are more important than polio vaccination are widespread and may cause hesitancy during ongoing campaigns. These types of comments show how the public views resources spent on polio eradication versus other important social problems. Communicators may wish to explain polio’s severity, how polio vaccines benefit children and their communities, and the goals of vaccination campaigns.