Polio and outbreaks in general exist and persist due to certain risk factors, including environmental, seasonal and behavioural. Understanding this is integral to our communication planning and can provide clues to where to invest our behavioural and attitudinal focus.
The disease itself presents both opportunities and challenges, and potentially key information to help design communication interventions. Here are a few key facts about polio.
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Explore the other two learning modules in this 3-step tutorial to design evidence-driven communication strategies to help vaccinate every child.
Integrate communications tactics and understand their strengths and weaknesses, then evaluate performance.
Define your target audience and barriers to change, then develop messages and choose channels to reach your audience.